Cascade Bicycle Club is the nation’s largest statewide bicycle nonprofit, with over 17,000 members. Their mission is to improve lives through bicycling, teaching the joys of bicycling, advocating for safe places to ride, and producing world-class rides and events.

Cascade wanted a refresh on their 25 year old logo. With the growing popularity of cycling and their anticipated move to a new more public facing space it was time for a rebrand.

Cascade is an organization built on the coordination and cooperation of thousands of people. The mark we created was representative of that idea. The chain link in the “C” mark serving as a graphical representation of the Club’s link to the Puget Sound bicycling community.

In addition the to the logo, Kotis works with Cascade each year to create 12 event logos for their annual rides, including their signature Seattle To Portland (STP) bicycle ride, a 200+ mile weekend ride with 10,000 riders. Many riders complete this feat in one day. It’s a joy to spot riders all over the state in jerseys we’ve designed.

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Created at Kotis Design

Kotis is the brand behind the brand, makers of amazing swag and eCommerce solutions meant to amplify the client’s message and connect their people. Each project is tackled with unbridled enthusiasm, with the goal of making clients’ lives easier. Quarterly marketing initiatives as well as our famous holiday kits were first created as sketched out themes on post-its and whiteboards and then refined and creatively packaged and shipped to clients new and old. My role in these projects included many titles ranging from Art Director and Copywriter to Designer, Illustrator and Photographer.

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Created at Kotis Design